INLÄGG FÖR SOCIALA MEDIER SHAREWEAR

1.INSTAGRAM 2.FACEBOOK 3.TWITTER INNEHÅLL

DELA ERT PLAGG PÅ INSTAGRAM ShareWear kollektionen lanseras den 20 januari genom att VisitSwedens utlandskontor lägger upp en bild på de/det plagg från kollektionen som ni har fått tilldelat. Alternativt lägger de ambassadörer kontoren själva har rekryterat ut en bild på plagget. Om man använder sig av en ambassadör är rekommendationen att de publicerar den 20 januari men det är inget krav utan kan anpassas efter när det passar ambassadören bäst. Dock inte tidigare än 20 januari. Under kampanjperioden rekommenderas att ni lägger sharewear.se som länk i den beskrivande texten på ert Instagram- konto.

FÖRSLAG FÖRSTA INLÄGG INSTAGRAM Bild: Det plagg ni har blivit tilldelade. Om ni använder er av en ambassadör så kan de antingen använda pressbilden på plagget, eller fota sig själva när de har plagget på sig. Det senare är att föredra. Geotagg: Den plats där plagget finns att hämta. Text: Sweden launches #sharewear - style money can’t buy. It’s a co-created collection by Swedens most prominent designers. The first one to comment on this photo gets to borrow this item from (insert brand) in size (insert size)! You can pick up the item tomorrow at (insert adress to your office). The catch? You have to share-it-forward after one week by uploading an image to your Instagram, tag #sharewear and geolocation, then hand the item over to the first of your friends who comment on the photo. Read more at sharewear.se Link in bio!

LÖPANDE INLÄGG Under kampanjperioden rekommenderar vi att utlandskontoren löpande publicerar inlägg i sina sociala medier för att lyfta kampanjen. På följande sidor följer förslag på inlägg för Instagram, Facebook och Twitter. Dessa inlägg ska ses som just förslag, vilka givetvis kan och bör anpassas efter er marknad. Exempelvis kan lokala ambassadörer lyftas istället för Carina Luuk och Caroline Winberg som anges i exempel-inläggen. Fotograf är Victor Blomdahl, Duoblau. Detta behöver framgå när bilderna publiceras i sociala medier på grund av rättighetsskäl.

INSTAGRAM 20 January (Wednesday)22 January (Friday)27 January (Wednesday)29 January (Friday) Sweden launches #sharewear - style money can’t buy. It’s a co-created collection by Swedens most prominent designers. The first one to comment on this photo gets to borrow this item from (insert brand) in size (insert size)! The catch? You have to share-it-forward after one week. Read more about the rules at sharewear.se PHOTO: Item from the ShareWear collection available in your country Check our co-created collection #sharewear. Which item is your favorite? Don’t throw away your clothes. Give your ex-dress the chance to fall in love with someone new when you’re over it. #sharewear Do and wear #sharewear. It’s good for your wallet, it’s good for the planet and it’s good for your wardrobe. (could be replaced by another connector wearing ShareWear) 3 February (Wednesday)5 February (Friday)10 February (Wednesday)12 February (Wednesday) Share-it-forward if you want to be fashion-forward. #sharewear A piece from the ShareWear collection. Check out the digital showroom to see when you can borrow it again. Go to sharewear.se. #sharewear PHOTO: Item from the ShareWear collection available in your country Ready-to-share is the new ready-to- wear. Fashion is one of many supporting the #sharewear initiative. (could be replaced by another connector wearing ShareWear) We are so excited about all the people who have joined us and started throwing less and sharing more! Is share-it-forward the next big fashion movement? #sharewear

FACEBOOK 20 January (Wednesday)21 January (Thursday)26 January (Tuesday)28 January (Thursday) Sweden is launching ShareWear – a ready-to-share collection with Swedish fashion pieces that you can borrow for free. The catch? You have to share it forward. LINK: Website A piece from the ShareWear collection. Check out the digital showroom to see when you can borrow it again. Go to sharewear.se. #sharewear PHOTO: Item from the collection available in your country The share-it-forward movement is spreading across the globe. Which item is your favorite? LINK: Article/Blogpost Would you consider giving your ex- dress the chance to fall in love with someone new when you’re over it? Or would you throw it away? 2 February (Tuesday)4 February (Thursday)9 February (Tuesday)11 February (Tuesday) Which itemfrom the ShareWear collection do you love the most? Check out when your future outfit is available for lease. LINK: Website Share it if you want to wear it. Anyone can borrow garments the ShareWear collection. For free. Good news, right? The share-it-forward movement is spreading across the globe. Which item is your favorite? We can’t believe all the positive response we’ve received since the launch of ShareWear! Love to all the sharing and caring people out there. If you care - you share. LINK: Website

TWITTER 20 January (Wednesday)21 January (Thursday)25 January (Monday)28 January (Thursday) Sweden launches ShareWear - style money can’t buy. #sharewear LINK: Website ShareWear is a co-created collection by Sweden’s foremost fashion designers. #sharewear The Swedish sense of style is now for rent on Instagram. #sharewear LINK: Website Ready-to-share is the new ready-to- wear. #sharewear LINK: Blogpost/article 1 February (Monday)4 February (Thursday)8 February (Monday)11 February (Thursday) Share-it-forward:The next big fashion movement? #sharewear The new wave of sustainable fashion is called #sharewear LINK: Website Share-it-forward if you want to be fashion-forward. #sharewear LINK: Blogpost/article Let’s make 2016 the year no clothes are thrown away, only shared. Are you in? #sharewear