Workshop 7 mars 2013 Välkomna Dagens tema: Crowdsourcing Dagens talare 7/3/13 Behovsdriven utveckling i praktiken 1

–Axel Svensson –ordförande Makerspace 7/3/132

–Niklas Johansson –PhD Viktoria Swedish ICT “ISET - crowsourcing och öppen innovation” 7/3/133

Vad är crowdsourcing? ”Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” (Howe, 2006) 7/3/13 Behovsdriven utveckling i praktiken 4

Vad är öppen innovation? ”… a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” (Chesbrough, H. W., 2003). 7/3/13 Behovsdriven utveckling i praktiken 5

Likheter Kunskap är distribuerat Plattformar för öppen innovation möjliggör crowdsorucing Företagsmodell 7/3/13 Behovsdriven utveckling i praktiken 6

Skillnader Crowdsourcing: –Finansiering –Undersökningar –Omröstning Öppen innovation: –Samarbete mellan företag 7/3/13 Behovsdriven utveckling i praktiken 7

Definition ”Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, and in which the crowd should participate bringing their work, money, knowledge and/or experience, always entails mutual benefit. The user will receive the satisfaction of a given type of need, be it economic, social recognition, self- esteem, or the development of individual skills, while the crowdsourcer will obtain and utilize to their advantage that what the user has brought to the venture, whose form will depend on the type of activity undertaken”. (Estellés-Arolas & González-Ladrón-de-Guevara, 2012) 7/3/13 Behovsdriven utveckling i praktiken 8

Referenser Chesbrough, H. W. (2003) Open Innovation: The new imperative for creating and profiting from technology, Boston: Harward Business School Press. Estellés-Arolas, E. & González-Ladrón-de-Guevara, F. (2012) ”Towards an Integrated Crowdsourcing Definition”, Journal of Information Science 38 (2): Estellés-Arolas, E. (2012) ”Crowdsourcing and Open Innovation”, abierta/?lang=en ( ) abierta/?lang=en Howe, J. (2006) ”Crowdsourcing: A Definition”, ( ) 7/3/13 Behovsdriven utveckling i praktiken 9

Dagens schema TidAktivitet 10:15-11:00Pass 1: Axel Svensson 11:00-11:45Pass 2: Niklas Johansson 12:00-13:00Lunch 13:00-13:15Kort introduktion till pass 3 13:15-14:00Pass 3: Speed innovation (NJ) 14:15-15:00Konkretisering och väg framåt (KLG) 7/3/13 Behovsdriven utveckling i praktiken 10