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Socialt kapital i teori och praktik
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Vem är jag? c
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” Google is built on trust – If we loose the trust to our customers we destroy our company” Vad menar man med detta? Agenda 30 augusti 2009
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SOCIAL CAPITAL ” Collective action ”Trust ”Networks” ”Living togehter – Doing togehter” ”Working Together” ”Learning together” ”Sharing” ”Reciprocity”
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Varför fokusera på den sociala dimensionen av ekonomin?
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Stora utmaningar som bara kan lösas gemensamt
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En vanlig definition av socialt kaptial Networks together with shared norms, values and understanding that facilitate co-operation within or among groups of people (Office for Economic Co-operation and Development (OECD)
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“ Social capital is the glue that holds societies together and without which there can be no economic growth or human wellbeing.” Christiaan Grootaert
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En definition, av många, på socialt kapital ”Networks, norms and trust that enable participants to act togheter more effectively to pursue shared objectives” Av Robert Putnam Bengt Johannisson – Tillträde på maktens arena, Det kollektiva entreprenörskapet
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Företagsekonomiskt värde Värde av: Identitet Glädje Inspiration Etik Samhörighet Värde
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Local value Common values Stakeholders Biosphere e. Local values Visualization (Understanding) Potential values Activites
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Nätverksbegrepp Bonding – Inom grupper, karaktäriserad av starka band (famijer) Bridging – horisontella, över gränser, karatäriserad av svaga band mellan olika grupper I samhället Linking – Vertikala, svaga band mellan olika grupper i maktstrukturer
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Trust – The fabric of social capital Trust between individuals becomes trust between strangers and trust of a broad fabric of social institutions; ultimately, it becomes a shared set of values, virtues, and expectations within society as a whole. Without this interaction trust decays; this decay begins to manifest itself in serious social problems… (‘The Necessity of Politics’ Beem 1999: 20)
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Kunskapsspidning inom sociala nätverk Kontraktslöst – låga kostnader (Agera snabbare och flexiblare, COI) Lägre risker (Online kurser) Intressantare utbud (Inom exempelvis turism, skolan – Kursutbud) Det sociala kapitalets fördelar -Trust-Tillit-Förtroende-
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Nätverk tenderar att bli konserverande – medvetenhet kring detta Svårare att administrera – ”Alla ska samverka idag, men hur är det med samordningen?” Vilka normer finns inom nätverket - ”Det är ingen mening – det har vi provat förr”, eller,.. Sanktioner och kontroll – De på listan ”Ingen normalt funtad är väl så dum att man kommer hit mitt i vintern” Dess nackdelar
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Att mäta och göra det sociala kapitalet konkret ‘What a community chooses to measure has a tremendous impact on the quality of life of its members” (North West Policy Center, Seattle, USA)
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Styrning … Matris som visar olika SK-element (3 elements) mot aktiviteter Stakeholder karta - Relationer Socialt Kapital enkäter- Före och efter, och på lång sikt Rapporter Fallstudier
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ACTION POINTDATE ACHIEVED (to be completed by NIDOS) OUTCOMESRESPONSIBILITY Develop a Network Handbook, to be updated every 3-5 years. [Info on Committee’s roles and external networks. Info on conflict resolution (case studies of mutual support, achievements of working groups, members, etc)] Extending knowledge of Norms & values. Connecting past and present to proactively allow growth in norms & values enabling opportunities to remain flexible and learn. NIDOS staff and temporary working group. Introduce options for Network to be involved in decision making process [Transparency of process, how decision was arrived at, possibly using ICT.] Increasing opportunities for equity and collective ownership, maximising social network development opportunities of ICT (bridging, bonding, can be extended once initial face-to-face contact is made). NIDOS staff with support from ICT specialist (from Network if possible). Encourage members to support each other [Collective / joint activities e.g. a common resource library (photos, videos, news articles, information on members awards); campaigns like Make Poverty History] Increased reciprocity can lead to increased levels of trust. Target of 5% per year increase in levels of trust for next 3 years. NIDOS staff and working group. Provide access to strategic stakeholders [Increase links to external agencies by increasing Associate Membership] Increasing opportunities for linking to take placeManagement Committee & staff. Investigate the possibility for more sub-groups and more sub-group activity Increasing opportunities for bridging to take place and informal information transfer NIDOS staff Develop or revisit marketing strategy for external (public) and internal (Network) audience. [Use information from resource library to reinforce Network Handbook messages, promote collective identity]. Increasing collective understanding and ownership of aims & objectives via knowledge. Highlight opportunities for reciprocity via partnership working. Working Group
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… Att utveckla det sociala kapitalet
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The Bamboo Tree
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Here We Are
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www.boomerang.nl/f avela/ From theFavelaPaintingProject, Brazil
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Den entreprenöriella processen och socialt kapital Ide – Påverkan av familj (Socialisering) Affärsmöjlighet (Förebilder, Kulturella attityder) Planering (Partner, finansiering) Start och lansering (timing, immateriellt skydd) Utveckling och start (Legitimitet, utveckla nätverk)
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Final Thoughts Social Capital brings a new way of looking at the challenges that communities face and provides a lens which values human relationships and makes currently invisible resources visible It provides a common language to explain why we are doing what we are doing Helps put numbers to soft outcomes Can provide a framework to help replicate successes – Look to introduce activities which help make community boundaries porous and allow access to new resources (bridging & linking) – Indirect and informal activities are excellent ways to build reciprocal interaction and trust
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“ The real challenge is not to construct buildings, nor putting a man on the moon, but to deal with human nature “ - Björn Grinde, Chief scientist Public Health Norway
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ola.bergstrand@handels.gu.se Facebook: bolab5@hotmail.combolab5@hotmail.com
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Local value Common values Stakeholders Biosphere e. Local values Visualization (Understanding) Potential values Activites
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